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New Adaptive Clothing Range


Disabilty Officer for The Green Party Telford and Wrekin Welcomes Primark New Adaptive Clothing Range

In a move that’s being celebrated by disability advocates across the UK, Primark is set to launch a new range of adaptive clothing designed to meet the needs of disabled people and those experiencing temporary disabilities. The collection, which includes coats, jeans, and pyjamas, features thoughtful design elements like discreet magnetic closures, waist loops, hidden stoma tube access, and soft, friction-free fabrics. 

For local disability advocate and Disability Officer for The Green Party Telford and Wrekin, Mark Webster, this is a long-awaited step in the right direction.


“For a long time, disabled people have been forced to self-adapt clothing or even go without certain types altogether,” he says. “With a higher-than-national average of disabled people in Telford, I really hope that other brands and suppliers follow suit in the future.”


Primark’s new range isn’t just about functionality—it’s about inclusivity, style, and affordability. Ann-Marie Cregan, Trading Director for Primark, shared her excitement about the launch, emphasising the brand’s commitment to making fashion accessible for everyone. “Primark has always stood for making affordable fashion accessible for everybody and every body,” she said. “There are millions of people in the UK today whose needs aren’t being met on the high street. This collection is an important step in ensuring that more people can find clothes that help them look and feel their best without the high price tag that often comes with specialist items or expensive alterations.”


The collection is the result of a collaboration with an expert in adaptive fashion design, Victoria Cregan, who brought her knowledge and experience to the Primark team. From magnetic closures on denim to hidden tube access in pyjamas, the range seamlessly blends practicality with style. “We’ve worked hard to incorporate adaptive features without compromising on style or comfort,” Cregan added.


But Primark’s efforts don’t stop at clothing. The retailer has also partnered with AccessAble to create detailed access guides for all its stores, ensuring disabled shoppers can plan their visits with confidence. This initiative has been praised by Gordon McCullough, CEO of RiDC, who said, “We’re delighted to have given Primark further insight into the shopping needs of disabled people. As our panel members’ views have shown, it’s not just about a jumper or a pair of jeans—accessible fashion is about feeling comfortable, confident, and included.”


The new range will be available in 31 stores nationwide and through 113 UK stores offering Click & Collect from today, Tuesday, 28th January. For many, this launch marks a significant shift in the fashion industry, one that prioritises inclusivity and accessibility. As Mark Webster puts it, “This is a game-changer for disabled people in Telford and beyond. It’s about time the high street caught up with what we’ve needed for years.”


So, whether you’re looking for adaptive jeans with waist loops, cozy pyjamas with hidden tube access, or stylish coats designed with accessibility in mind, Primark’s new collection promises to deliver. And with any luck, it’ll inspire other brands to follow suit. After all, fashion should be for everyone—no exceptions.


Here are some relevant hashtags for your article about Primark’s new adaptive clothing range and its impact on inclusivity and accessibility:

#LNTF3

#Primark

#PrimarkAdaptive

#DisabilityAwareness

#AccessibilityMatters

#Disability

#AdaptiveClothing

#FunctionalFashion

#FashionInclusivity

#AffordableFashion

#Telford

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